Saturday, September 22, 2007

In Search of Stupidity

In case you're wondering what am I reading today, I've taken some interest in marketing.
The name of the book is "In Search of Stupidity - Over 20 Years of High Tech Marketing Disasters" by Rick Chapman.
I think the title says it all. It's all about how marketing people, product managers, CEOs and sometimes R&D people stared success in the face, turned around and marched in the other direction.
So if you want to know more about the wars between "geeks" and "suites", what did IBM do wrong, what did Microsoft do right, and how to alienate a community of 3rd party developers (until they think you're worse than Satan), read this book.

No comments: