The parameter is imgtype and it takes 2 values: news and face. I'll let the images do the talking.
Here's what you get when your search term is "gates":

Here's what you get when you add &imgtype=face at the end of the URL:

Clearly we're getting somewhere here - with more people pictures than abstract gates.
Now, when you use &imgtype=news, you get this:

Now you get pictures of Robert Gates, the US Secretary of Defense, who's been in the spotlight lately.
Why not give it a try? Search Google Images
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